Seoul Tourism Organization (STO) Latest Collaboration with BTS at Seoul City TVC 2020

 


The Seoul Metropolitan Government (SMG) and the Seoul Tourism Organization (STO) (CEO Lee Jae-sung) are teaming up to kick off Seoul City TVC 2020 countdown promotions ahead of the official release of major worldwide episodes on September 11. The project is planned to start on September 4, one week before its official release, and will release one video for each BTS member every day, for a total of 7 countdown videos.

The 7 countdown videos will convey messages from each BTS member regarding their hopes for the main episode of Seoul City TVC 2020. This is the 4th year for global artist BTS as Seoul's Honorary Tourism Ambassador. The countdown video was created based on the idea of ​​“opening the screen” by depicting the slogan I • SEOUL • U, a brand for the city of Seoul, with BTS.

In this video there is a new slogan for Seoul City TVC 2020, “See you in Seoul” (See you in Seoul), as well as the remaining days before the release of the main episode. The countdown video will be released at 5:00 p.m. (GMT + 9) on the official VisitSeoul Facebook (www.facebook.com/VisitSeoul/) and Instagram (www.instagram.com/visitseoul_official/) accounts.

Anyone can subscribe to STO's official YouTube channel “VisitSeoul TV” (www.youtube.com/visitseoul) and get notified when a main episode is released. For those who have subscribed to this channel and have written comments for the teaser video (anglers) about their hopes for the main episode, prizes will be given to randomly selected participants.

To find out more about this special event, visit the VisitSeoul website (www.visitseoul.net) or click the link below the countdown video posted on VisitSeoul's official Facebook and Instagram accounts.

Hong Jae-sun, Head of STO's Global Marketing Team, said, “We have prepared a video to share hope and support amidst this difficult situation. BTS, Seoul's Honorary Tourism Ambassador, is here to cheer up those who long to go to other parts of the world and travel again. "

Meanwhile, the main episode for “See you in Seoul” Seoul City TVC 2020 featuring BTS will be released worldwide at 5:00 p.m., September 11 (GMT + 9) via the official VisitSeoul website, YouTube channel, Facebook account and Instagram.

Various promotions and events will be held after the release of the main episode. More information is available on the official website (www.visitseoul.net).

• STO will be releasing 7 countdown videos daily for the Seoul City TVC 2020 project starting September 4th.

• STO will attract public attention with the concept of “opening the screen” advertisement by depicting the slogan I • SEOUL • U with BTS, Seoul's Honorary Tourism Ambassador.

• STO will be holding a special event to comment on their hopes for the main episode.

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