KTO (Korea Tourism Organization) partners with Tottenham star Son Heung-min as Honorary Ambassador
The
Korea Tourism Organization is pleased to announce its latest partnership with
world-class soccer player Son Heung-min, a member of Tottenham Hotspur since
2015 and the first Asian player in history to score more than 50 goals in the
Premier League. In today's ceremony (July 6, 2021) in Seoul, Son was appointed
as the Honorary Ambassador for Korean Tourism.
As
international tourism begins to resume following the COVID-19 crisis, there is
no more important moment to reintroduce Korea to the world as a dynamic and
exciting travel destination than with Son, or “Sonny”, as he is affectionately
known, at the forefront. Promotional content to be released later this year
includes a creative 1 minute 30 second video ad with the theme 'This is my
Korea, where's yours?'
The
content will be uploaded to the Korea Tourism Organization's social media
channels (including YouTube channels @VisitKorea, @ImagineyourKorea) along with
promotional images and exclusive behind-the-scenes content.
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