KOCCA INDONESIA PRESENTS AN EXHIBITION OF KOREAN PRODUCTS TO K-POP CONCERT, GLOBAL KOREA FESTIVAL WILL BE PLAYED ONLINE

 


K-Content Expo, an annual B2B event and South Korean content exhibition that has visited Indonesia since 2016, has now transformed into ON: HALLYU FESTIVAL, which will be held online throughout November 2020.

ON: HALLYU FESTIVAL is planned to have two types of events. First, B2B (business to business) events, including 1: 1 Business Matching (16-17 November 2020), which will bring together South Korean content companies with Indonesia and K-Startup Mentoring (17 November 2020). Second, the B2C (business to customer) event, including Live-Commerce Content and K-Pop Concerts and Fanmeeting (23 November 2020).

Content Live-Commerce is a virtual Korean product exhibition. In collaboration with the marketplace, Korean lovers in Indonesia can enjoy Korean product promo programs, watch live home shopping programs, beauty and fashion talk shows, as well as virtual culture, tourism and food exhibitions.

This festival will also be enlivened with live concerts of K-Pop artists that can be watched by K-Pop fans in Indonesia for free. Later fans will also have the opportunity to talk directly with their idols in the fan meeting session.

The Ministry of Culture, Sports and Tourism of the Republic of Korea and the Korea Creative Content Agency (KOCCA) organized this event on its mission to promote the Hallyu industry. In addition, this event is expected to entertain Korean culture lovers in Indonesia during the pandemic, as well as spread the campaign against Covid-19 together.

K-Content Expo Indonesia has an important role in promoting Korean content such as games, animation, broadcasting, music, webtoon and South Korean lifestyle products in Indonesia. Last year, the K-Content Expo Indonesia managed to bring together 44 Korean companies with more than 80 Indonesian companies. Meanwhile, the exhibition attracted more than 40,000 visitors.

The Korea Creative Content Agency or KOCCA is an agency under the Ministry of Culture, Sports and Tourism of the Republic of Korea which was formed to support the development of Korean creative content both domestically and globally. The KOCCA branch in Indonesia was established in October 2016, and is the first representative office to be established in Southeast Asia. KOCCA Indonesia plays a role in promoting and enhancing cooperation in Korea's wide creative industry, such as broadcasting, animation, music, fashion, comics, games, characters, as well as cultural technology and start-ups.

 

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