This year the Muslim Friendly Korea Festival organized by korea tourism organization (Indonesia) was held online to coincide with the “Korean Moon” Celebration

 

KTO Jakarta will hold a series of MFKF events online. The main event will be held for three days, October 16-18, and a series of other online activities will be held until the end of October, 2020.

This year's MFKF is also quite special because it is held in the middle of the Korean Month celebration. Every year, October is always the most special time because it is the moment to hold Korean-themed events sponsored by the Embassy of the Republic of Korea to Indonesia.

During Korea Month, KTO Jakarta will 'serve' Korean food through the Virtual Gastronomic Journey #KeKoreaAja program with Youtuber Jang Hansol and Amelia Tantono.

In addition, KTO Jakarta also carries out various online activities on social media to promote the latest Korean tourism campaign video starring the well-known girl group ITZY.

The charm of Korea is increasingly alluring along with the increasing popularity of K-pop and K-Drama. In its development, these two things have become very important media in promoting Korean tourism to various parts of the world. The attractiveness of Korean culture, culinary and nature has also become a strong magnet in attracting foreign tourists, including Muslim tourists.

 Until 2019, the trend of Muslim tourist visits to Korea tended to increase every year. This also has an impact on the development of institutions, public service infrastructure, and various Muslim-friendly industries. For example, the construction of places of worship in major tourist destinations, hotels, shopping centers, airports and others. In addition, Muslim friendly restaurants are becoming more numerous and easy to find. This development is proof of the seriousness of the Korean government in developing Muslim-friendly tourism, which is heavily promoted under the Muslim Friendly Korea label.

Last year, MFKF was the main theme of the 2019 Korea Travel Fair, which was held in September at a shopping center in Jakarta to attract Muslim tourists from Indonesia through tour packages offered by travel agents. However, organizing this year's MFKF will be a little different from the previous one due to the Covid-19 pandemic, which is still not getting better.

This year, KTO Jakarta will hold a series of MFKF events online. The main event will be held for three days, October 16-18, and a series of other online activities will be held until the end of October. The purpose of holding this year's MFKF is to convey a message that Korea remains committed to the development of its Muslim-friendly tourism and that Korea is always waiting for Indonesian Muslim tourists to come back, of course after things improve.

This year's MFKF is also quite special because it is held in the middle of a Korean Month celebration. Every year, October is always the most special time because it is the moment to hold Korean-themed events sponsored by the Embassy of the Republic of Korea to Indonesia.

KTO Jakarta will organize various online programs through its official social media, including Instagram (@ktoid). Broadly speaking, the programs to be held are as follows,

The first day, opening, the Explore with Love and Let's Fall in Love event. Explore with Love is a virtual trip to Muslim-friendly tourist destinations in Korea. Meanwhile, Let's Fall in Love is a virtual visit to several Muslim-friendly festivals in Korea;

The second day, the Eat with Love and Cooking with Love events. Eat with Love is a virtual walk to Muslim-friendly restaurants in Korea. Meanwhile, at the Cooking with Love event, there will be a famous Indonesian chef who cooks Korean halal food and other unique Korean menus.

The third day, Capture with Love, Goes to Korea with Love and closing. The Capture with Love event will be filled by a famous photographer who will tell about his experience of capturing moments in Korea and of course will share about how to capture the best moments when traveling in Korea. Meanwhile, at the Goes to Korea with Love event, there will be influencers who share tips on traveling in Korea for Muslim tourists.

After-event activities, focused on re-broadcasting the main events held to reach a wider audience.

In each of the main events mentioned above, there will be a Wellness Corner, which specifically discusses wellness tourism in Korea. In addition to organizing various events, of course there will be a quiz session with various attractive prizes provided by KTO Jakarta.

During this Korean Moon celebration, KTO Jakarta will 'serve' Korean food through the Virtual Gastronomic Journey #KeKoreaAja program with Youtuber Jang Hansol and Amelia Tantono. They will invite Indonesian tourists to eat while taking virtual walks, along the east coast, west coast, and south coast of Korea. The trip will air every Saturday on their respective channels. However, specifically for the last episode, episode five, it will air on KTO Jakarta's official YouTube.

In addition, KTO Jakarta also carries out various online activities on social media such as Instagram, YouTube and TikTok, to promote the latest Korean tourism campaign videos. The promotion was carried out in collaboration with well-known Indonesian public figures, YouTubers and influencers.

This tourism campaign video with the theme The Rhythm of Korea stars girl group ITZY, who is currently shining, and has the sub-themes of Adventures, K-Beauty, Healing, Light, Taste, and Vibes. The message that the campaign video is trying to convey through the hashtags #meetyoulater and #ourheartsarealwaysopen, is hope and prayer that we can all go through this difficult time together and can meet again in Korea when things improve.

Byun Jung Sup, Director of KTO Jakarta, said that the series of events held by KTO Jakarta is expected to be able to enliven the Korean Moon celebration. In addition, this series of events is also expected to be an inspiration for the holidays after conditions improve again. In particular, tourists who want to find Muslim-friendly tourist destinations and wellness tourist destinations for relaxation after fatigue during the pandemic.

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