The Korea Grand Sale 2021, a Cultural and Tourism Festival for Foreign Tourists, will be Held Online from January 14th to February

 

The Ministry of Culture, Sports and Tourism of Korea (MCST) together with the Visit Korea Committee (VKC) will host the “Korea Grand Sale 2021”, a cultural and tourism festival for foreign tourists, for 46 days, starting from January 14 to February 28. Korea Grand Sale is a shopping tourism festival that offers tourism content and shopping benefits to attract foreign tourists during the holiday season. This festival will be held exclusively online in 2021 due to the COVID-19 situation.

The various programs offered are, ○ Virtual culture tours around Korea where people can experience and buy Korean cultural content without direct contact; ○ A special online shopping promotion where discounts are offered for K-beauty, K-food, and K-fashion products, which are popular with foreign tourists; and ○ Share Your Korea, a social media campaign with hashtags designed to grab the audience's attention and encourage them to participate on social media.

Enjoy the Virtual Tour, Don't Miss the E-Class

The famous Hallyu star, Eric Nam, will be the guide for the Korea Grand Slae and will talk about the festival. An introductory video about K-pop, K-beauty, K-fashion, K-food, and K-Heritage by Eric Nam will be broadcast on YouTube and tvN Asia Channel. In addition, to introduce Korean tourism, an online class will be held. This class provides an opportunity for foreign tourists to learn about K-content (Korean food, K-Pop, Korean beauty, Korean language, etc.) and experience Korean culture first-hand from experts in each field. Discount coupons will also be given to those who join the program to make their virtual tour experience even more enjoyable.

Exciting Shopping from Outside Korea: Online Shopping Promotion

There are many shopping benefits provided. Korea Grand Sale will host an "Online Shopping Promotion" program so that people living outside Korea can easily buy the popular Korean products they want via the internet. Various products such as K-beauty products, Korean food, K-Pop merchandise will be sold at a discount of up to 60 percent. In particular, joint promotions with G-market, 11street and several other e-commerce sites will make the shopping experience more comfortable. In addition, “Korea travel vouchers events” will also be held for those who buy products during the festival.

Promotion of Purchasing Korean Tourism Products

Promotion of Korean tourism products also exists as a form of cooperation with the tourism industry, one of the industries hardest hit by COVID-19. Various tourism industry players who provide services related to flights, accommodation and cultural activities will offer various promotions such as special offers for flights to Korea, early bird promotions, up to 80 percent and an additional 8 percent discount on accommodation, regional tourism products, and special discounts for cultural activities and performances. This promotion aims to make Korea the first travel destination after the pandemic ends.

Share “My Korea”, Social Media Campaign

As a social media campaign for foreign nationals, “#Share_Your_Korea” will run for 46 days. It is intended for tourists from all over the world to think back on their recent trip to Korea in the hope that they will choose Korea as their first destination once tourism improves again.

Along with this, the Korea Experience Program will take place in collaboration with KOCIS (Korean Culture and Information Service). Foreign influencers living in Korea will participate in this program to promote Korean charm to the world.

In cooperation with Google Korea, a global digital marketing education program will also be held for local companies and businesses participating in the 2021 Korea Grand Sale. In addition, to actively promote the Korea Grand Sale online outside Korea, the promotion is strengthened through cooperation with international network companies such as airlines, duty free, KTO, KOTRA and other related organizations.

MCST and VKC's efforts to promote Korea as a shopping tourism destination through the Korea Grand Sale are a stepping stone to further enhance Korea's image as a tourist destination by attracting foreign tourists after COVID-19.

The Korea Grand sale 2021 opens with the online concert of the K-pop group “OH MY GIRL” and will be held for 46 days, starting from January 14th. Further information regarding the Korea Grand Sale 2021 can be accessed through the official website en.koreagrandsale.co.kr

Note:

Korea Grand Sale is a cultural and tourism festival for foreign tourists, featuring a combination of shopping, tourism and Hallyu content. First held as an effort to enliven the tourist lull in the off season (January - February), the Korea Grand Sale is an inbound tourism promotion that offers various discounts and incentives not only for shopping activities, but also for flights, accommodation, cultural activities, beauty, food, entertainment and more. This year, the Korea Grand sale 2021 was held online due to the COVID-19 situation, with an increase in online / contactless content.

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