Korea Trade-Investment Promotion Agency (KOTRA) Jakarta Introduces Indie Brands to Indonesian Millennials

 

The development of South Korean products from various industries in Indonesia is growing very rapidly. This cannot be separated from the great influence of social media which makes the Korean wave very popular. Not only millennials, the influence of South Korean culture is now reaching a wider group of people.

The Korean wave is synonymous with the world of entertainment such as music (K-Pop), drama (K-Drama), and entertainment programs (variety shows) that are packaged attractively and also display culture to the daily lives of the actors in the entertainment world. It is undeniable that this is one of the reasons why the Korean wave is very popular with the Indonesian people.

KOTRA (Korea Trade-Investment Promotion Agency) Jakarta as a South Korean government organization under the Embassy of the Republic of Korea in Indonesia has the task of being a bridge between Korean companies and Indonesian companies, as well as promoting Korean products to be better known in the Indonesian market. , Since its establishment in 1964, KOTRA Jakarta has focused more on the B2B field through various activities, such as organizing business matchmaking events and trade missions and exhibitions. However, since 2018, KOTRA has tried to penetrate the B2C world. This is motivated by the increasingly widespread Korean culture among the general public, which affects the potential for the development of Korean products in the Indonesian market.

K-Lifestyle in ASEAN is the second 020 exhibition project for KOTRA Jakarta after K-Beauty in ASEAN in 2020. KOTRA Jakarta tries to make the Korean wave trend which is now popular among Indonesian people as a reference for introducing various products from South Korea in Indonesia. Currently, Indonesian people are increasingly familiar with various Korean-inspired trends, ranging from beauty products (K-Beauty), clothing and accessories (K-Fashion), and food (K-Food). Therefore, this year KOTRA Jakarta, in collaboration with KTO Jakarta, will hold an event that combines all these aspects.

Through K-Lifestyle in ASEAN 2021 which is planned to be held at Central Park Mall Jakarta this November, KOTRA Jakarta wants to introduce indie brand products that are not yet present in Indonesia. People can buy these products for the first time at a pretty tempting discount. In addition, visitors also don't need to worry because famous Korean brands will also be present to complete the K-Lifestyle in ASEAN event.

In addition to exhibitions and sales of indie brands, K-Lifestyle in ASEAN 2021 is also planned to present several entertainment events, such as talk shows, beauty classes, and cooking demonstrations. In addition to offline events, the K-Lifestyle in ASEAN 2021 series also includes B2B online meetings and webinars. In addition, KOTRA Jakarta also cooperates with iStyle.id, so that people can buy products from brands that participate in K-Lifestyle through iStyle.id with various attractive promos.

As one of the leading bridges in connecting Korean companies with companies and consumers in Indonesia, KOTRA Jakarta will continue to try to filter out brands that have the desire to enter the Indonesian market. This is so that KOTRA Jakarta can continue to introduce new brands with unique products, in accordance with trends in the Indonesian market, and of course having good quality. The K-Lifestyle in ASEAN 2021 event is expected to be the right place for Korean product lovers to get to know more products from South Korea.

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