Korea Tourism Organization Launches New Global Campaign Using Metaverse

New travel experience by visiting trendy local attractions in Korea virtually And Spreading Korean charm to the whole world with K-Travelog, K-VIBE at ZEPETO and K-VIBE Concert. 

Seoul, South Korea (ANTARA/Business Wire)- The Ministry of Culture, Sports and Tourism (Minister Hee Hwang) and the Korea Tourism Organization (KTO) (President Young-bae Ahn) launched a new campaign 'Come Play with Korea, K-VIBE Festa'.  ' uses the metaverse platform on extended reality (XR) to provide a new experience of traveling to Korea before visiting in person.  Korea has been gaining more and more attention since the launch of the "Feel the Rhythm of Korea" series last year with songs like "Tiger is Coming Down". 

The new campaign 'Come Play with Korea, K-VIBE Festa' using the metaverse platform on extended reality (XR) was launched to provide a new travel experience to Korea. As part of this campaign, KTO is introducing diverse Korean attractions with 'K-Travelog', a Korean virtual travel experience platform, and providing the 'K-VIBE in ZEPETO' program that connects 3D avatars with Korea's representative tourist destination, Gyeongju.  In addition, the 'K-VIBE Concert' with top K-pop artists will be held with Korean local attractions (K-Local) implemented on XR in the background, to showcase Korean charm.  (Graph: Business Wire) With this new campaign, KTO uses the metaverse to introduce the unique features and charms of each region to users around the world. 

Through K-Travelog, KTO provides an opportunity to experience Korea indirectly with personalized itineraries.  Attractions and restaurants in cities across Korea including Busan, Andong, Gyeongju, Daegu, Yangyang, Seoul and more will be featured on the official website (kvibefesta.com), which opens on November 16, 2021. Users can also plan trips  their dream to Korea. 

In addition, KTO will use images of campaign participants to create travel videos, which will be given to participants as gifts.  Through the video, the participants could feel as if they were really in Korea.  Participants will also have the opportunity to receive a 'K-Random Box' containing a limited edition Korean culture-themed souvenir and K-pop artist.  On the campaign page, there is a 'Fan Letter Event' feature, where the user can choose his favorite artist and the location he wants to visit in Korea. 

In K-VIBE on ZEPETO, connected with ZEPETO, Korea's most famous metaverse platform, KTO recreates Gyeongju, a city full of the beautiful heritage of the Silla Kingdom.  Users can see popular attractions such as Hwangridan-gil Street and Gyochon Hanok Village, and historical attractions such as Cheomseongdae Observatory, Cheonmachong Tomb, and Poseokjeong Pavilion. In addition, trendy locations such as Hwangnam Bakery and Yangji Dabang will be featured to support small business owners and spark user curiosity. 

The K-VIBE concert which will be held using XR, the core technology of metaverse, is expected to showcase the beauty of Korea throughout the country and immerse users around the world in Korean charm. The concert, which is planned to be held in December, will be broadcast live in a real-time studio for approximately 80 minutes and will feature K-pop artists and attractions around Korea including Lotte Tower, Insa-dong, and Yangyang Surfyy Beach. 

KTO Brand Marketing Team Director, Choongsub Oh, said, "Metaverse is a new ecosystem that can break through national boundaries and make everyone's dreams and experiences come true. Through this metaverse campaign, we can give people all over the world the opportunity to immerse themselves in new experiences.  Korean travel and dreams of visiting Korea. It also provides an opportunity for Korea to show itself as a leader in the metaverse market."

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